Art are ideas only different 

where is the journey going?

As a little boy I used to cycle a lot. By the way, I still like to cycle a lot today. It is not a question of time, there is actually no time, time was also invented. Rather, a connection to the environment remains. Today we know that movement and "ideas" play a significant role. There is a clear connection. One spirit, the "idea" flies to it, no observation is necessary. Another has an "idea" but no pen or paper at hand. I belonged to this category. At home you will write down everything I thought. Puff cake, i had forgotten it by arriving home. Today we know about, not necessarily things we forget easy. That the fact of forgetting something could have been decisive at the moment, but rather, it was important. Many events are important as beeing a child a boy. The "ideas" on the edge were apparently not.

Anyway it is sometimes only like reaching for the stars and the "idea" flying towards you. There is something mystical about flying in and catching up. After all, you are obviously busy with something completely different, so how then is there space and space in the mind to experience and create something completely new.


Things are different when a team of employees is desperately looking for innovative solutions. The pressure ensures that the creative spirit cannot develop. I read a lot and it often came out that many good people work on the projects from home and the development continues there. You are often only on site a few days a year, but you bring the decisive ideas with you and make a significant contribution to progress. So it is a casual, light and familiar environment in which the spirit of invention can unfold. It may be that it is difficult to understand for office stallions who are in the office every day from 9 a.m. to 5 p.m. I would also find it strange, but statistics and other people's experiences show that it works the same way.


Many techniques have been invented today to build new creative bridges. One should be mentioned and is also very successful. This is "Design Thinking". and you owe all of this to these gentlemen: developers and representatives of the method are computer scientist Terry Winograd, Larry Leifer and David Kelley, the founders of the design and innovation agency IDEO, who also market the concept. Meetings on this topic have been taking place since 1991 under the name “Design Thinking Research Symposia”.

There will definitely be other models in the future, time will tell.


Back to the team of employees, you dance with a group in the context of problems and knowledge about the customer on a stage of free and rampant exchange of information. Notes and blocks fill with data sketches and donkey bridges. Suddenly the spark, Da Vincis has arrived and unfolds.


This is by no means a volunteer spirit of invention that has been lured onto the stage of the industrial teams. But in the end, the result was achieved and everyone is satisfied as far as it can be marketed. The daily bread is thus secured. The individual basic building blocks, the foundation of a company is ultimately based on the fact that there will be new things and there must be new things. I do not consider selling detergent to housewives for 30 years to be convincing. But the marketing instrument should not be underestimated.


After many ideas and looking for solutions, I can say today that this area for new things can definitely be trained. There is no certified training as an inventor yet, but there is also movement. I see inventing something as art. A spiritual craft without hammer and chisel. The spirit of many out there, alone or in a team, can make a difference and bring about change. It is fascinating. Imagination and imagination shake hands. Nevertheless, you have to get together with companies where this is desired. A relaxed working atmosphere and a friendly atmosphere promote the whole. It may be that the world is regionally and temporarily in disastrous condition around us, for the moment and the duration of the project you have to hide it and slip into the role of a good actor. The British are always laughed at for your kindness, in reality you only realized that it is so much easier in a broken time. Yes it encourages a sense of community. As a boy, I felt friendly, normal. Today I meet people who are wondering why you are nice and friendly. It seems to have gone out of style. On the other hand, everyone moves in other circles and so experiences are exchanged and mixed. The Germans were always my favorite in East Frisia and in the north.

Combining is the Key

The plate edge is close to the horizon

So it is, routine for some is the love of your life. You move in paths that you know and on which you know how to keep the helm. As an inventor, you are always flying blind. No navigation device you can rely on works here. Constantly getting to know strangers and new people. You are always on a kind of trip. It is a journey where something new is waiting for us behind every door. At the end of a day or at the end of a project, everyone went a step further. It is exciting to be an inventor. At the core is always the task.


Strictly speaking, everything revolves around a few big issues: Who is the customer? What are the products? Where are problems? What is the competition doing? Are there developments on the world market that can be useful to us? What statistics can help? Where does a trend arise? The exchange and analysis of a mountain of information + the "icing on the cake" for employees "ideas" ultimately leads to something new.


With the help of artificial intelligence, you can save long-term working hours. Strictly speaking, when developing new technologies, it is always worth using software-supported programs that start on future projects. Teams and companies that are ahead of their time have been doing this for a long time. I would not be surprised if there are small robots somewhere in Silicon Valley that are capable of doing the work of inventors. A variety of combinations create something new.

Culture "Courage to Change"

ideas are welcome

Our culture is shaped in such a way that nobody is really able to bring inconsistencies and inefficient processes to the right people. On the one hand, one is unsure whether this is even wanted in the company and on the other hand, the employee is afraid of rejection. But it is also clear that new employees in particular can quickly recognize whether all processes are running smoothly. New employees are also a bit burdened when it comes to that, after all, you don't want to come up with good "ideas" at the boss's house. That is not to say that no one notices. There are no interfaces and the confidence that a change in certain areas makes sense. Nobody is paid extra for it and the improvements you see are not part of my area of ​​responsibility.

For this we have others in the house who take care of the development. Classic arguments are something like this. If you look at this approach in a differentiated way, then that is also true in parts. But improvements not only serve a job, they ultimately benefit a whole group, a department and beyond. If you have an entire retail chain with several branches and you discover the savings potential of 1% energy or 3 minutes. Working time by using a pallet truck, then the small inconspicuous "detail" is multiplied by several hundred times. What an entrepreneur uses this profit for is not so relevant. So he can build reserves for weak times, hire more employees, distribute bonus payments. Invest more in training and education for its employees. Salad and snacks for lukewarm two days a week. Not to forget those entrepreneurs who just run their own pockets and who simply win the latest sports cars in front of the door.


Once you have recognized the problem of where valuable working time flies through disorganized structures every day, all that remains is to find a way to implement new processes. Everyone in a company can do their part to make it better and easier.


If you are in a rigid network and change is not desired, there can be at least two reasons.

A) The company is as good as a Swiss clockwork and you simply cannot improve anything.

B) Change is simply not wanted, no matter how good the ideas are.

The latter should make you listen.


Of course, change is always heavily dependent on industries. But it is not for nothing that there are companies out there that always work on all processes as best they can

adapt. It makes things a lot easier and in a changeable corporate culture, the chaff separates from the wheat. Advantages like "home office" have arisen in exactly such companies. The time clock is history. Today everyone gets a microchip implanted. Okay, it's not that bad, but the trust in the employees is high. Sitting in the cafe and 2 hours Answering emails is definitely an experience worth living in. Prepare the presentation in the park in good weather. Why not? Likewise to spend one more morning a week with his children or family. Not to forget those who don't have both yet, but where the loyal dog or cat is waiting at home.